A financial theory stating that asset prices perfectly reflect all available information.

A direct implication is that it is impossible to “beat the market” consistently since market prices react to new information.

Takes on three forms:

  1. Weak form asserts that an efficient market reflects all historical publicly available information about the stock, including past returns.
  2. Semi-strong form purports that an efficient market reflects historical as well as current publicly available information.
  3. Strong form holds that an efficient market reflects all current and historical publicly available information as well as non-public information.

Critics of the EMH argue that differing valuation methods among investors challenge the notion of a universally efficient market.